(已徵到)行銷部品牌企劃主任/專員

1. 內外部國際品牌行銷創意 市占率與活動執行
a. 品牌全年度行銷操作與廣宣策略規劃、提案、執行
b. 品牌消費者活動、通路整合促銷活動規劃與執行
c. 品牌、競品活動與銷售狀況監控、分析與因應
d. 新品發想、定位、策略建議，與新品上市推廣規劃、執行
e. 產業變化觀察、調查、歸納與分析建議
2. 執行公共關係或媒體關係等專案
3. 企業新聞稿發佈、撰寫、議題操作
4 Social communication社群網路 -維護與管理
5. Education center 教育訓練與課程規劃
-Main Responsibilities
1. Develop Brand Strategies in order to reach sales target (brand image, volume/value sales, market share).
2. Develop and implement marketing plans including fundamental market and category research, social media, social network, advertising and promotions, product development, packaging and product cost reductions.
3. Brand Strategies and Brand plan
-Define brand vision, essence and mid/long term brand strategies
-Define yearly brand plan with budget
-Lead dealers to develop Big Idea and Through The Line - campaign ideas including , digital, promotions, AD in store sampling, consumer activation events
-Develop new product launch plan pipeline with right target ＆ portfolio mix in line with the overall brand strategy
-Work in strong collaboration with other team members and develop them